Global Adult Diapers Market Trends for 2020

Global Adult Diapers Industry

The Adult Diapers Market industry is cruising smoothly and is poised to comfortably reach a whopping USD 28.65 billion by 2025. Expected to progress steadily at a CAGR of 12.75 between 2019 to 2025, it is witnessing an unprecedented growth. This market is predominantly driven by rising numbers of people suffering from urinary problems across the world. The sedentary lifestyles, unhealthy dietary habits, obesity, commonly occurring urinary tract infections are precisely the reasons why this industry is at a boom. Let’s have a closer look at some of the key aspects of this industry.

Industry News

Global Adult Diapers IndustryWith the rapid advancements in technology, the industry is abuzz with many new versions and types of adult diapers. Moreover, people are more wary of health and hygiene and understand the importance of using a diaper. This allows them to lead normal lives with urinary inconsistencies and issues. They come in improved versions that are not only thinner but have peculiar odor control features as well. The latest innovation was the innovation of smart diapers; planted with bladder sensors that trigger an alarm when the body wants to pass urine. Such innovations and more are expected to drive the forecasted growth and sustain them.


The Adult Diaper industry has been segmented into:

By Product Type:

Pant-Type, Pad-Type, and Flat-Type

Pad-Type diapers being thin and wearable with undergarments dominate the markets holding the highest market share.

By Application:

Pharmacy Stores, Convenience Stores, Supermarkets and Hypermarkets and e-Commerce
Pharmacies represent the highest in the global market share.

By Geography:

  • North America
  • Europe
  • Asia Pacific
  • The Middle East and Africa
  • Latin America

North America holds the highest market share while the Asia Pacific continues to be the fastest-growing market.

Global Adult Diapers Market Trends

The Leaders of Adult DiapersThere is increasing penetration of the e-commerce channel in the market size. There has been a stigma associated with adult diapers and their acceptability in society. Key industry players in developing nations are trying to dignify the use of these products through ad and awareness campaigns. Promotions have helped the market players to increase the acceptance of these products among all age groups especially the old.

In North America, the market share is supposed to be significant. The market indicators show a huge growth forecast of 39% for the Asia Pacific region. In Europe, Adult diaper markets are going to overtake the baby diaper market shares. Japan is forecasted to witness a huge demand as more than 26% of the Japanese population is 65 years or more.

The Leaders of Adult Diapers

While the industry is booming and many new entrants are already taking up market shares, there have been some key players that have been the leaders in the adult diaper industry. The list below features some of the top market leaders:

  • Changzhou Care-de Sanitary Material Co., Ltd.
  • First Quality Enterprises Inc
  • Kao Corporation
  • Kimberly-Clark Corporation
  • SCA
  • Attends Healthcare Products Inc
  • Procter and Gamble
  • Unicharm Corporation

Where are the most Adult Diaper Manufacturers located in?

Most of the Top Adult Diaper Manufacturers are based out of the United States and Europe. These countries had felt the demand and capitalized on the same pretty sooner than their other counterparts in the rest of the world. So, most of the current demands in the markets are being largely met by the imports from the countries into manufacturing adult diaper products. The Asia Pacific is the next big market that has some localized manufacturing facilities and it is expected to rise with rising in demand. For instance, Care-De is a professional adult diaper manufacturer from China. It has many advanced production equipments. Care-De’s sanitary products are popular in the world. Anyway, Kao Corporation from Japan in the Asia Pacific has manufacturing interests and is one of the world leaders in adult diapers. I think more players emerging pretty soon.

In Conclusion

To summarise, it is evident that the market share of the adult diapers is on a constant rise and is driven by the ever-increasing demand. Going by stats the increasing awareness diapers for adults is no more a taboo in developing nations and are getting better response and acceptability than before. As and when the demands reach an optimum level, localized manufacturing units will need to be set up to meet the demands of the local Adult Diapers Market. In the days to come, the Adult Diapers Industry is sure to make it big.